🔊Marketing & Communications

Learn about the roles and responsibilities of the Marketing & Communications Working Group and its Initiatives.

The Marketing and Communications Working Group was the ApeCoin DAO’s second Working Group approved via AIP-246 in July 2023. The Marketing and Communication Working Group’s mandate is to “Propose a consistent and compelling brand strategy and identity for the ApeCoin DAO, propose and implement comprehensive marketing and communications strategies, and help establish a strong presence through effective global communication efforts in order to onboard more users into the DAO.”

Stewards

Popil

Linstro

Yumi

Both Popil and Linstro were voted into their seats by a DAO-wide vote in December 2023.

The Marketing & Communications Working Group Stewards are responsible for:

• Brand Strategy: assisting in defining and maintaining Brand Position, Brand Identity, Brand Guidelines, and a Library of Assets (Minimal Viable Consistency required to build a brand);

• Social Media Engagement: helping to build the ApeCoin DAO brand at the global level by helping to manage the primary ApeCoin Twitter account and other social platforms;

• PR & Media Visibility: helping to build the ApeCoin DAO brand within and beyond traditional Web3 channels through PR and Media Visibility;

• Website: assist in maintaining the core website and handling inbound email inquiries.

• Events: lead thinking around global events & partnerships;

• Community-led Marketing: exciting and empowering decentralized AIPs and ideas that leverage the full creativity of the ApeCoin DAO community. This might include local events, social media activities, speaking opportunities etc;

• Communications: helping to develop and maintain effective onboarding and education to support new joiners coming into the DAO and to keep members informed and engaged;

• Discord Engagement: supporting community engagement in Discord with onboarding activities, documentation and user guides, and as first line support;

• Growth & Analytics: underpinning all activity with robust analytics so that we can run rapid experiments, measure, and scale out what’s working;

• Technology: identifying next generation technologies for potential use in ApeCoin DAO marketing activities, including Chat GPT, OpenAI, etc.

The Marketing & Communications Working Group was just recently established so they are still brainstorming Initiatives to propose to the community. Below are some suggested in AIP-246:

• Brand Strategy & Visual Identity

• Twitter & Discord guidelines and SOPs

• Onboarding & Education

• Community-led Marketing Activities