> For the complete documentation index, see [llms.txt](https://apecoindao.gitbook.io/apecoin-dao-governance-working-group/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://apecoindao.gitbook.io/apecoin-dao-governance-working-group/working-groups/marketing-and-communications.md).

# Marketing & Communications

The Marketing and Communications Working Group was the ApeCoin DAO’s second Working Group approved via [AIP-246](https://forum.apecoin.com/t/aip-246-working-group-charter-marketing-communications/11837) in July 2023. The Marketing and Communication Working Group’s mandate is to “Propose a consistent and compelling brand strategy and identity for the ApeCoin DAO, propose and implement comprehensive marketing and communications strategies, and help establish a strong presence through effective global communication efforts in order to onboard more users into the DAO.”

## **Stewards** <a href="#stewards" id="stewards"></a>

<table data-view="cards" data-full-width="true"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td></td><td><strong>Popil</strong></td><td></td><td><a href="/files/jnPqFdzbuUVBlo7sXC9f">/files/jnPqFdzbuUVBlo7sXC9f</a></td><td><a href="https://twitter.com/popilart">https://twitter.com/popilart</a></td></tr><tr><td></td><td><strong>Linstro</strong></td><td></td><td><a href="/files/rKOYpUx4ulDxTaV9w7LL">/files/rKOYpUx4ulDxTaV9w7LL</a></td><td><a href="https://twitter.com/LinstroETH">https://twitter.com/LinstroETH</a></td></tr><tr><td></td><td><strong>Yumi</strong></td><td></td><td><a href="/files/Z7NTTgS8dHTpXmTurrJW">/files/Z7NTTgS8dHTpXmTurrJW</a></td><td><a href="https://twitter.com/yumipeixuan">https://twitter.com/yumipeixuan</a></td></tr></tbody></table>

*Both Popil and Linstro were voted into their seats by a DAO-wide vote in December 2023.*

**The Marketing & Communications Working Group Stewards** are responsible for:

* Brand Strategy: assisting in defining and maintaining Brand Position, Brand Identity, Brand Guidelines, and a Library of Assets (Minimal Viable Consistency required to build a brand);
* Social Media Engagement: helping to build the ApeCoin DAO brand at the global level by helping to manage the primary ApeCoin Twitter account and other social platforms;
* PR & Media Visibility: helping to build the ApeCoin DAO brand within and beyond traditional Web3 channels through PR and Media Visibility;
* Website: assist in maintaining the core website and handling inbound email inquiries.
* Events: lead thinking around global events & partnerships;
* Community-led Marketing: exciting and empowering decentralized AIPs and ideas that leverage the full creativity of the ApeCoin DAO community. This might include local events, social media activities, speaking opportunities etc;
* Communications: helping to develop and maintain effective onboarding and education to support new joiners coming into the DAO and to keep members informed and engaged;
* Discord Engagement: supporting community engagement in Discord with onboarding activities, documentation and user guides, and as first line support;
* Growth & Analytics: underpinning all activity with robust analytics so that we can run rapid experiments, measure, and scale out what’s working;
* Technology: identifying next generation technologies for potential use in ApeCoin DAO marketing activities, including Chat GPT, OpenAI, etc.

The Marketing & Communications Working Group was just recently established so they are still brainstorming Initiatives to propose to the community. Below are some suggested in AIP-246:

* Brand Strategy & Visual Identity
* Twitter & Discord guidelines and SOPs
* Onboarding & Education
* Community-led Marketing Activities